A Blue Ocean Branding Strategy: The Case of Mlesna

dc.contributor.author	Prematunga, W. D. L.
dc.date.accessioned	2022-02-06T15:47:00Z
dc.date.available	2022-02-06T15:47:00Z
dc.date.issued	2009
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/9931
dc.language.iso	en	en_US
dc.publisher	Postgraduate Institute of Management	en_US
dc.relation.ispartofseries	July-September 2009;
dc.subject	Ceylon tea, value added tea, speciality tea, value delivery system, brand mantra, brand positioning, ingredients of branding, lifestyle retailing, eroding margins, core competencies	en_US
dc.title	A Blue Ocean Branding Strategy: The Case of Mlesna	en_US
dc.type	Article	en_US