dc.contributor.author | Udunuwara, Maduka | |
dc.contributor.author | Liyanage, Uditha | |
dc.date.accessioned | 2022-02-07T09:06:35Z | |
dc.date.available | 2022-02-07T09:06:35Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/9995 | |
dc.language.iso | en | en_US |
dc.publisher | Postgraduate Institute of Management | en_US |
dc.relation.ispartofseries | January-June 2006 & July-December 2005; | |
dc.title | Effectiveness of Traditional Versus Modern Appeals in Advertising | en_US |
dc.type | Article | en_US |