The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y

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2021

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Brand attitude, Generation cohort theory, Generation X and Y, Perceived corporate social responsibility, Purchase intention, Theory of planned behavior (TPB)

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Arachchi, H.A.D.M. and Mendis, T., 2021. The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y. Sri Lanka Journal of Marketing, 7(3), pp.269–305. DOI: http://doi.org/10.4038/sljmuok.v7i3.82

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http://dr.lib.sjp.ac.lk/handle/123456789/10529

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