The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y

Simple item page
dc.contributor.authorArachchi, H. A. D. M.
dc.contributor.authorMendis, Trevor
dc.date.accessioned2022-03-11T10:44:20Z
dc.date.available2022-03-11T10:44:20Z
dc.date.issued2021
dc.identifier.citationArachchi, H.A.D.M. and Mendis, T., 2021. The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y. Sri Lanka Journal of Marketing, 7(3), pp.269–305. DOI: http://doi.org/10.4038/sljmuok.v7i3.82en_US
dc.identifier.doihttp://doi.org/10.4038/sljmuok.v7i3.82en_US
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/10529
dc.subjectBrand attitude, Generation cohort theory, Generation X and Y, Perceived corporate social responsibility, Purchase intention, Theory of planned behavior (TPB)en_US
dc.titleThe Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Yen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Abstract.pdf
Size:
30.09 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Research Publications