Consumer Ethnocentrism and Brand Loyalty towards Local Brands.

Files

Abstract.pdf (144.98 KB)

References.pdf (376.73 KB)

Date

Authors

Jayasinghe, A. G.

Wanninayake, W. M. C. B.

Publisher

Postgraduate Institute of Management

Keywords

Consumer ethnocentrism, Brand loyalty, Cosmopolitanism, Dogmatism, Collectivism, Materialism, Local brands

URI

http://dr.lib.sjp.ac.lk/handle/123456789/9821

Collections

Volume 24 - No. 1