Consumer Ethnocentrism and Brand Loyalty towards Local Brands.

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dc.contributor.authorJayasinghe, A. G.
dc.contributor.authorWanninayake, W. M. C. B.
dc.date.accessioned2022-02-02T15:11:37Z
dc.date.available2022-02-02T15:11:37Z
dc.date.issued2019
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/9821
dc.language.isoenen_US
dc.publisherPostgraduate Institute of Managementen_US
dc.relation.ispartofseriesJanuary-June 2019;
dc.subjectConsumer ethnocentrism, Brand loyalty, Cosmopolitanism, Dogmatism, Collectivism, Materialism, Local brandsen_US
dc.titleConsumer Ethnocentrism and Brand Loyalty towards Local Brands.en_US
dc.typeArticleen_US

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Volume 24 - No. 1