E-Commerce in Small and Medium Enterprises in Sri Lanka

Abstract

The growth of information technology in the business world is spreading at a phenomenal rate. The success of a business organization stands at the usage of IT in their business. Growth of e-commerce is the new born business method, which has originated through an extensive usage of IT in their business. This study will focus on the level of adoption of e-commerce in a population of 30 SMEs under the BOI, the relationship between firm-based characteristics and the adoption of e-commerce and also more importantly find out the critical success factors and discover potential benefits of adoption of e-commerce in SMEs. The results on the adoption of e- commerce showed a significant relationship with the two firm-based characteristics. That is management involvement and adoption of IT. The study also identified e- marketing and supplier service as the critical success factors in adoption of e-commerce.