The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka
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University of Sri Jayewardenepura, Nugegoda
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Jayarathne, P.G.S.A. (2008), The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka (Unpublished Master's thesis). University of Sri Jayewardenepura, Nugegoda