The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka
| dc.contributor.author | Jayarathne, P.G.S.A. | |
| dc.date.accessioned | 2017-08-17T10:29:01Z | |
| dc.date.available | 2017-08-17T10:29:01Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | Jayarathne, P.G.S.A. (2008), The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka (Unpublished Master's thesis). University of Sri Jayewardenepura, Nugegoda | en_US, si_LK |
| dc.identifier.doi | 10.31357/fmscmst.2008.00285 | |
| dc.identifier.uri | http://dr.lib.sjp.ac.lk/handle/123456789/5438 | |
| dc.language.iso | en_US | en_US, si_LK |
| dc.publisher | University of Sri Jayewardenepura, Nugegoda | en_US, si_LK |
| dc.title | The Impact of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performance: An Empirical Study of Commercial Banking Sector in Sri Lanka | en_US, si_LK |
| dc.type | Thesis | en_US, si_LK |
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