A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O

doi:https://doi.org/10.31357/ajmm.v1i01.5467

A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

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Date

2022

Authors

Senevirathna, S.D

Wachissara Thero, P

De. Silva, P.O

Publisher

Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

Keywords

: Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies.

Citation

Senevirathna, S.D., Wachissara Thero, P. & De. Silva, P.O.(2022). A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective, Asian Journal of Marketing Management (AJMM) 2022, Vol (01), Issue (01), 47-65

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http://dr.lib.sjp.ac.lk/handle/123456789/10359

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Vol. 1 No. 01 (2022)

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A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

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