A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective

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dc.contributor.authorSenevirathna, S.D
dc.contributor.authorWachissara Thero, P
dc.contributor.authorDe. Silva, P.O
dc.date.accessioned2022-02-25T08:53:21Z
dc.date.available2022-02-25T08:53:21Z
dc.date.issued2022
dc.identifier.citationSenevirathna, S.D., Wachissara Thero, P. & De. Silva, P.O.(2022). A Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspective, Asian Journal of Marketing Management (AJMM) 2022, Vol (01), Issue (01), 47-65en_US
dc.identifier.doihttps://doi.org/10.31357/ajmm.v1i01.5467en_US
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/10359
dc.language.isoenen_US
dc.publisherDepartment of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepuraen_US
dc.subject: Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies.en_US
dc.titleA Study of Children’s Influence in Family Purchasing Decisions: Parents’ Perspectiveen_US
dc.typeArticleen_US

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Vol. 1 No. 01 (2022)