Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.

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Abstract.pdf (100.31 KB)

References.pdf (564.06 KB)

Date

Authors

Panagoda, Sithira Nandula

Jayawickrama, Dushan

Publisher

Postgraduate Institute of Management

Keywords

Consumer social media brand engagement; Social media; Generation X; Generation Y; Brand equity

URI

http://dr.lib.sjp.ac.lk/handle/123456789/9832

Collections

Volume 23 - No. 1