Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.

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dc.contributor.authorPanagoda, Sithira Nandula
dc.contributor.authorJayawickrama, Dushan
dc.date.accessioned2022-02-02T15:52:23Z
dc.date.available2022-02-02T15:52:23Z
dc.date.issued2018
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/9832
dc.language.isoenen_US
dc.publisherPostgraduate Institute of Managementen_US
dc.relation.ispartofseriesJanuary-June 2018;
dc.subjectConsumer social media brand engagement; Social media; Generation X; Generation Y; Brand equityen_US
dc.titleConsumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.en_US
dc.typeArticleen_US

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Volume 23 - No. 1