A Blue Ocean Branding Strategy: The Case of Mlesna

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 References.pdf (38.65 KB)

Date

2009

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Postgraduate Institute of Management

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Description

Keywords

Ceylon tea, value added tea, speciality tea, value delivery system, brand mantra, brand positioning, ingredients of branding, lifestyle retailing, eroding margins, core competencies

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http://dr.lib.sjp.ac.lk/handle/123456789/9931

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Volume 14 - No. 3

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