A Blue Ocean Branding Strategy: The Case of Mlesna

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dc.contributor.authorPrematunga, W. D. L.
dc.date.accessioned2022-02-06T15:47:00Z
dc.date.available2022-02-06T15:47:00Z
dc.date.issued2009
dc.identifier.urihttp://dr.lib.sjp.ac.lk/handle/123456789/9931
dc.language.isoenen_US
dc.publisherPostgraduate Institute of Managementen_US
dc.relation.ispartofseriesJuly-September 2009;
dc.subjectCeylon tea, value added tea, speciality tea, value delivery system, brand mantra, brand positioning, ingredients of branding, lifestyle retailing, eroding margins, core competenciesen_US
dc.titleA Blue Ocean Branding Strategy: The Case of Mlesnaen_US
dc.typeArticleen_US

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Volume 14 - No. 3