Browsing Asian Journal of Marketing Management by Subject

Now showing items 1-6 of 6

Subject
: Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies. [1]
Consumer emotions, consumer experience, experience marketing, retailing, ConEx Scale [1]
Eco-Brand, Eco-Label, Environmental-Advertisement, Green Marketing Tools, Green Purchasing Behaviour [1]
Panic buying behavior; Pandemic; COVID-19, Sri Lanka [1]
Strategic Management of Technology, Financial Performance, Customer Service Performance, Commercial Banks [1]
WOM, eWOM, Perceived Task Difficulty, Internet Experience, Recommendation Sources [1]

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