Browsing Asian Journal of Marketing Management by Subject ": Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies."
Browsing Asian Journal of Marketing Management by Subject
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Browsing Asian Journal of Marketing Management by Subject ": Family buying behavior, child involvement, socialization agents, persuasion, negotiation strategies."
Senevirathna, S.D; Wachissara Thero, P; De. Silva, P.O(Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, 2022)