Factors Affecting Online Customer Satisfaction: The Sri Lankan Perspective

dc.contributor.author	Deyalage, P.A.
dc.contributor.author	Kulathunga, D.
dc.date.accessioned	2022-09-08T04:57:12Z
dc.date.available	2022-09-08T04:57:12Z
dc.date.issued	2019
dc.identifier.citation	Deyalage, P.A. & Kulathunga, D. (2019). Factors Affecting Online Customer Satisfaction: The Sri Lankan Perspective. International Journal of Business and Management; Vol. 14, No. 2; 2019.	en_US
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/12018
dc.description.abstract	Customer satisfaction has been identified as an important phenomenon in relation to online shopping. The investigation of what cause customer satisfaction has become paramount for online businesses. Therefore, the purpose of this study was to identify the determinants of customer satisfaction in an online context. In this study, the authors proposed a conceptual model of customer satisfaction in the online context by identifying the key factors proposed by previous studies, and hypotheses were developed accordingly. The hypotheses were tested through multiple regression analysis, based on a sample of 150 online customers. The study found that customer service, website design and security perception were significantly associated with online customer satisfaction.	en_US
dc.language.iso	en	en_US
dc.subject	Customer satisfaction, E- satisfaction, Online shopping, Sri Lanka	en_US
dc.title	Factors Affecting Online Customer Satisfaction: The Sri Lankan Perspective	en_US
dc.type	Article	en_US