Abstract:
Entrepreneurship is considered as a critical factor for the economy of any country, as
well as the engine of economic growth, since it leads to generate income locally or
internationally and ultimately facilitates economic progression. It emphasizes not
only the generating of income but also increasing living standards of the people and
accelerating production, etc. Women Entrepreneurship has attracted the attention of
the scholars, as being one of the crucial factors of economic growth of a country. Sri
Lanka needs to pay high consideration on women entrepreneurship since more than
half of thetotal population of the country consists of women. Women entrepreneurship
generates new job opportunities to the society and influences the providing of
innovative management solutions to the business world. Even though women
entrepreneurship can be identified as having a large number of benefits and
advantages, still there are barriers and challenges for women when they stand as
entrepreneurs. The study is carried out as a literature review with the main objective of
identifying the individual factors affecting the business performance of women
entrepreneurs in Sri Lanka. According to the study, a large variety of individual
factors such as human capital, social learning, financial capability, network
affiliation, motivation goals etc. can be identified. The results of the analysis will be
useful in implementing practical implications specially to women entrepreneurs,
Small and Medium Enterprises, government institutions and regulatory bodies etc. by
empowering women to engage with more entrepreneurial activities while overcoming
their barriers successfully. With this insight, Sri Lanka is paving a new pathway
towards a new growth era through the boosting of women entrepreneurship by
ensuring to strengthen therole that women play in the economy.
