Abstract:
Organic industry plays a significant role in enhancing both human and
planetary health and hence contributes to sustainability. That is the very
purpose of organic consumers for consuming organic. However, evidence
suggest that the purpose of those who involve in organic production
(growers) & processing are solely profit maximization. Therefore, they are
unlikely to sacrifice any part of profit for the wellbeing of society and
environment. Profit orientation likely to adopt unethical practices by
behaving unsustainable ways. Unsustainable practices of organic production
and processing are in conflict with the consumers' purpose of being organic.
This is where spirituality becomes important. The spiritual development is an
inner- process which transforms the mind of people from self-centeredness
to self-transcendence in which health and sustainability of the planet are
valued in addition to profit. The present paper, with the help of evidence
derived from the literature on the science of spirituality and the organic
industry argues that spiritual transformation of stakeholders in organic
industry is essential in achieving its purpose.
