Abstract:
Objective: Digital micro-entrepreneurship in the tourism and hospitality industry is a novel
phenomenon driven by accommodation sharing platforms like Airbnb. The purpose of the study is to
explore the attributes, motivations, perceptions, benefits, and challenges faced by entrepreneurs in the
peer-to-peer accommodation sector driven by the Airbnb Platform. Research Design & Methods:
This study used a qualitative research design that followed inductive content analysis assisted by
thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peerto-peer accommodations in Sri Lanka. Findings: Peer-to-Peer accommodation entrepreneurs were
motivated mainly by the curiosity to try Airbnb, followed by monetary and social gains. Amidst
several challenges, such as the uncleanliness of some guests and violation of house rules, peer-to-peer
micro-entrepreneurs enjoy their role as hosts and are satisfied with the overall hosting experience.
Implications & Recommendations: The study provided peer-to-peer accommodation hosts a sense
of empowerment and an opportunity to make their voice heard, which is crucial in developing an
impartial public debate to develop the right policies for the peer-to-peer accommodation sector in Sri
Lanka. Contribution & Value Added: The study contributes to the existing body of knowledge on
entrepreneurship in the informal sector by viewing Airbnb hosts as informal microentrepreneurs with
distinct attributes, motives, perceptions, benefits and challenges while providing valuable insights for
various stakeholders in the industry
