Browsing Volume 28 - No. 1 by Subject "Personal identity, Social identity, Green purchasing intention, Green purchasing behaviour, Social media influencers."

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Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities

Rodrigo, Arani; Mendis, Trevor (Postgraduate Institute of Management, 2023)

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