Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities

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Date

2023

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Postgraduate Institute of Management

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Personal identity, Social identity, Green purchasing intention, Green purchasing behaviour, Social media influencers.

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http://dr.lib.sjp.ac.lk/handle/123456789/12766

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Volume 28 - No. 1

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