Browsing Volume 28 - No. 1 by Subject "Serendipitous information, Scarcity messages, Urge to buy impulsively, Online impulse buying behaviour, Stimulus organism response (S-0-R) model"

Now showing items 1-1 of 1

Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

Ranasinghe, Asanga; Vui, Chok Nyen (Postgraduate Institute of Management, 2023)

Now showing items 1-1 of 1

Search DSpace

Browse

All of DSpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account