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Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

Ranasinghe, Asanga; Vui, Chok Nyen
URI: http://dr.lib.sjp.ac.lk/handle/123456789/12767
DOI: https://doi.org/10.33939/SLJM.28.01.03.2023

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