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Investigating the Impact of Serendipitous Information and Scarcity Messages on the Online Impulse Buying Behaviour of Consumers in the Apparel Industry of Sri Lanka: The Mediating Role of the Urge to Buy Impulsively

Ranasinghe, Asanga; Vui, Chok Nyen (Postgraduate Institute of Management, 2023)

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Author
- Ranasinghe, Asanga (1)
- Vui, Chok Nyen (1)
Subject
- Serendipitous information, Scarcity messages, Urge to buy impulsively, Online impulse buying behaviour, Stimulus organism response (S-0-R) model (1)
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Date Issued
- 2023 (1)