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Impact of Social Media Influencers' Credibility on Millennial Consumers' Green Purchasing Behaviour: A Study on Personal and Social Identities

Rodrigo, Arani; Mendis, Trevor (Postgraduate Institute of Management, 2023)

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Author
- Mendis, Trevor (1)
- Rodrigo, Arani (1)
Subject
- Personal identity, Social identity, Green purchasing intention, Green purchasing behaviour, Social media influencers. (1)
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Date Issued
- 2023 (1)