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An Empirical Study on Tea Export Competitiveness in Sri Lanka: Based on Partial Least Squares Structural Equation Model (Pls-Sem)

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dc.contributor.author Sachitra, K.M.V.
dc.date.accessioned 2016-09-08T03:31:15Z
dc.date.available 2016-09-08T03:31:15Z
dc.date.issued 2016-09-08T03:31:15Z
dc.identifier.citation Sachitra, K.M.V. (2014). An Empirical Study on Tea Export Competitiveness in Sri Lanka: Based on Partial Least Squares Structural Equation Model (Pls-Sem). International Journal of Research in Commerce, Economics & Management. 4(4), 51-58.
dc.identifier.issn 2231-4245
dc.identifier.uri http://hdl.handle.net/123456789/2807
dc.description.abstract Export development plays an important role in promoting economic growth and development. Understanding of export competitiveness has primarily been pursued in terms of economic variables and market conditions. The study involved an investigation into the determinants of export competitiveness of tea industry in Sri Lanka and to develop a framework to enhance the competitiveness of tea industry. Quantitative research approach was used and Porter’s diamond model with some adaptations was taken as proposed model of this study. E-mail survey compromised with the structured questionnaire was used to collect primary data from the sample. Key managers of tea exporting firms were considered as the respondents. Partial least squares structural equation model (PLSSEM) was utilized to analyze the contribution of each factor on tea export competitiveness. The data obtained from the firm level survey were analyzed using Smart PLS version 2.0 statistical packages. Supported by the empirical evidences this study found out that factor conditions have the most significant influence of export competitiveness of tea industry and the second important is government support. Followed by government support, demand condition and brand loyalty have also made positive impact on export competitiveness of tea industry in Sri Lanka. While identifying important elements, results indicated that raw material, technology, physical infrastructure, information infrastructure, related industries, and firm characteristics have significant impact. Giving priority to those elements strategies should be developed to enhance competitiveness of Sri Lankan tea export. By creating favourable conditions, Sri Lanka can remain competitive position in the global tea industry for many years to come. en_US
dc.language.iso en en_US
dc.subject Tea industry en_US
dc.subject Competitiveness en_US
dc.subject Porter’s diamond model en_US
dc.subject Partial least squares structural equation en_US
dc.title An Empirical Study on Tea Export Competitiveness in Sri Lanka: Based on Partial Least Squares Structural Equation Model (Pls-Sem) en_US
dc.type Article en_US
dc.date.published 2014-04


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