Attached
The objective of this research study is to find out how to allocate the media budget to
gain optimum exposure. This analysis, is based mainly on the viewing habits of people
and rate cards of each Television station in Sri Lanka. The analytical technique
employed in this study is an integer program, which is special case of backpack loading
problem.
A Computer system was developed to obtain the best media schedule using Visual
Basic 6. This system is very user-friendly and needs a machine with high processing
speed.
