ALLOCATION OF A MEDIA BUDGET TO OPTIMIZE EXPOSURE

dc.contributor.author	Sandanayaka, N.P.P.
dc.date.accessioned	2016-09-21T05:55:47Z
dc.date.available	2016-09-21T05:55:47Z
dc.date.issued	2016-09-21T05:55:47Z
dc.identifier.uri	http://dr.lib.sjp.ac.lk/handle/123456789/2888
dc.description.abstract	Attached	en_US
dc.description.abstract	The objective of this research study is to find out how to allocate the media budget to gain optimum exposure. This analysis, is based mainly on the viewing habits of people and rate cards of each Television station in Sri Lanka. The analytical technique employed in this study is an integer program, which is special case of backpack loading problem. A Computer system was developed to obtain the best media schedule using Visual Basic 6. This system is very user-friendly and needs a machine with high processing speed.
dc.language.iso	en	en_US
dc.title	ALLOCATION OF A MEDIA BUDGET TO OPTIMIZE EXPOSURE	en_US
dc.type	Article	en_US