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Worth of Celebrity Attributes on Purchasing Behaviour of Assurance Service in Sri Lanka: Mediating Effect of Source Credibility

Sachitra, K.M.V; Poornima, A.K.G (Archives of Current Research International, 2020)

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Author
- Poornima, A.K.G (1)
- Sachitra, K.M.V (1)
Subject
- Celebrity endorsement; attributes; purchasing behaviour; life insurance; mediating effect; regression-based path analysis (1)
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Date Issued
- 2020 (1)