Abstract:
Identity is generally regarded as an unstructured and amorphous concept, although intensely discussed in a range of academic disciplines. This study draws together established and relevant ideas and research in order to provide a conceptual model for identity, which can be applied to the organizational environment. Understanding identity in relation to organizations is of growing importance in an increasingly competitive and changing business environment, and for its role in underpinning critical organizational perceptual forms such as reputation, image and brand. The conceptual model incorporates three facets of identity—its core elements, the key components of the organizational context which interrelate with the core, and the factors which mediate these relationships. The model is relevant and useful for researchers and practicing managers through the linkage with relevant managerial issues presented in the form of questions to provide a foundation for analyzing the nature and function of identity within an organization using appropriate methodologies.
