Influence of Reference Groups and Demographic Factors on Consumer Involvement: A Comparative Analysis on Different Product Categories
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University of Sri Jayewardenepura, Nugegoda
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Chaminda, J.W.D. (2009), Influence of Reference Groups and Demographic Factors on Consumer Involvement: A Comparative Analysis on Different Product Categories (Unpublished Master's thesis). University of Sri Jayewardenepura, Nugegoda