Browsing Faculty of Management Studies & Commerce by Author "Malkanthie, M.A.A"

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Antecedence of Materialism

Malkanthie, M.A.A (Academy for Global Business Advancement’s, 2018)

Materialism has becoming a major problem in the world. Materialistic consumers consume more and unnecessary things. Overconsumption is one of the major threats to the future of human survival. Hence, the intention of ...
Customer Attitude towards Mobile Advertising

Malkanthie, M.A.A; Konara, K.M.V.V.K. (ADVANCES IN GLOBAL BUSINESS RESEARCH, 2018)

In an era of information and communication technology (ICT) becoming more and more dynamic day by day, the mobile device or the Smartphone has turned out to be an increasing business environment for Sri Lanka. Speaking ...
The Impact of Content Characteristics of Online Reviews on Travellers’ Hotel Booking Intention

Dissanayake, D.M.M.I; Malkanthie, M.A.A (Faculty of Management, Uva Wellassa University, 2018)

Since the internet provides an ideal platform for sharing and distributing information, online consumer reviews have become an important source of information to travellers in recent years. Consumers now have wide opportunity ...

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