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The link between creativity and credibility with sustainable growth of entrepreneurial firms: evidence from Sri Lanka

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dc.contributor.author Dehigama, N. D. P.
dc.contributor.author Igel, B.
dc.contributor.author Goel, G.
dc.contributor.author Fernando, A.J.
dc.date.accessioned 2018-11-07T05:04:51Z
dc.date.available 2018-11-07T05:04:51Z
dc.date.issued 2017
dc.identifier.citation Dehigama, N. D. P. , Igel, B. , Goel, G. , Fernando, A.J (2017)"The link between creativity and credibility with sustainable growth of entrepreneurial firms: evidence from Sri Lanka", J. Global Business Advancement, Vol. 10 (2),PP.210-226. en_US
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/7046
dc.description.abstract This paper shows how creativity and credibility of entrepreneurial firms in Sri Lanka contribute to sustained growth in constantly turbulent and hostile emerging market conditions characterised by high uncertainty and risk owing to political and economic instability, internal ethnic conflicts and changes in social values. This is a suitable context to test the significance of individual and corporate credibility on the survival and growth of entrepreneurial firms operating in different market environments. This study applied a mixed research methodology by combining case research and a questionnaire based large survey on the owners and top managers of 158 successful entrepreneurial firms operating in Sri Lanka. This research found that in a turbulent and hostile emerging market context, creativity and credibility significantly influence entrepreneurial firm growth. The findings offer entrepreneurs in emerging markets important insights into growth strategies for surviving and thriving in often-hostile market conditions. creativity; credibility; entrepreneurial firm growth; survival factors; emerging economy markets. en_US
dc.language.iso en en_US
dc.publisher Inderscience Enterprises Ltd. en_US
dc.title The link between creativity and credibility with sustainable growth of entrepreneurial firms: evidence from Sri Lanka en_US
dc.type Article en_US


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