Study on Pull and Push Travel Motivation Factors Influence on Foreign Tourist’s Decision Selecting Negombo as a Destination

Abstract

Tourism plays a major role in the world economies today. It highly influence to world GDP as well as creation of employment opportunities. Travel motivation is one of the interesting factors of select tourist destination.. Pull and push motivation factors in this region demonstrate distinct behavior within group of foreign travelers. Among the entire factors tropical climate, friendliness of natives, political stability, natural resources of the country and inexpensive travelling experience are the focal points of these motivations. Those factors are common factors in Sri Lanka. In Sri Lanka Negambo is prominent tourist attracted coastal area, which created most, job opportunities in the tourism industry in Sri Lanka. Most of the tourist selected Negambo as their final destination and push and pull motivation factors affected to that. This research paper aims to Study on pull and push travel motivation factors influence on foreign tourist’s decision selecting Negombo as their final destination. Keywords: Pull and Push Factors, Foreign Tourists, Negombo, Convenience Sampling Method