Abstract:
Going green mainly focus on the reducing the pollution and practicing the recycling that can lead to more environmentally
friendly and ecologically responsible decisions and lifestyles to protect current and future generations. Since it leads to create
a sustainable earth for each and every one, paying attention to the concept is very much needed in the present world. Therefore
it is important to encourage the agriculture sector within a country. The objective of this study is to identify the current level
of awareness of Agriculture insurance among farmers and how agriculture insurance that can inspire the farmers to boost
their agro-products for sustainability. Even though agriculture played a vital role in the overall Sri Lankan economy in past,
presently agriculture contributes only 7% to the Gross Domestic Product. Agriculture is subject to various risk and
uncertainties in both production and income levels. Therefore it is essential to promote an effective risk management
mechanism for farmers. Agriculture insurance is one of a solution the best solution to minimize those risk and uncertainties
by providing financial protection against loss and damages. A survey conducted with interviewing 42 farmers in selected areas
in Kurunegala district shown that the demand for agricultural insurance scheme is considerably low and more than 36% of
farmers were not aware of agricultural insurance while another 26% of farmers had doubts regarding the process of agricultural
insurance. Further, they stressed that they do not have a clear understanding of the real benefits of such insurance for smal l
farmers like them. Even though Sri Lanka was the first developing country in Asia that launched an all-risk insurance of paddy
crop, the survey shows that agriculture insurance should promote by enhancing the awareness of the benefits to assure the
farmers. Also, it leads to support not only the short-term agro products but also long-term agro products such as rubber since
several studies have indicated that, natural rubber plants are good sink for atmospheric carbon dioxide. Further, it is suggested
to promote agriculture by implementing innovative agricultural insurance products. This study opens up avenues to develop
agriculture for sustainable development while promoting agriculture insurance in Sri Lanka
