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The Impact of Content Characteristics of Online Reviews on Travellers’ Hotel Booking Intention

Dissanayake, D.M.M.I; Malkanthie, M.A.A (Faculty of Management, Uva Wellassa University, 2018)

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Author
- Dissanayake, D.M.M.I (1)
- Malkanthie, M.A.A (1)
Subject
- Content characteristics Hotel booking intention Inbound travelers Online reviews (1)
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Date Issued
- 2018 (1)