Abstract:
Sri Lankan women have only recently taken an active role in the business sector of
the country. However, they are seemed competing on an equal footing with the men
in the business field. This empirical investigation attempted to understand the
Determinants of Business Success of Women Entrepreneurs in Gampaha. Many
women see, entrepreneurship as the path for a better future while it deals with their
prevailing issues. As the gender discrimination rates are going down globally, a
favorable situation is building for the future women entrepreneurs, hence the
demographics are changing on the entrepreneurship. The primary data is gathered
based on the structured questionnaire from all the registered women entrepreneurs in
Gampaha divisional secretarial area as at 31st of December 2018 and the sample consists of 94 women entrepreneurs. The gathered data was dropped down and
analyzed by using Descriptive Statistics, Correlation and Regression analysis. The
researcher has used business success which is measured by Sales, Profitability and
Growth as the dependent variable and Human Capital, Network Affiliation, Social
Factors and Environmental Factors as independent variables. The research study
concludes that determinant factors (human capital factors, network affiliation,
environmental factors and social factors) have a strong positive impact on the
business performance of women entrepreneurs. As well as, it reveals that, there is no
impact of organizational factors on business success. The findings of this study are
useful for identifying the main determinants of the business performance of women
entrepreneurs to take actions to facilitate that particular background. And also it will
help women entrepreneurs to make their decision more effectively for better
performance. Relevant authorities also can use these findings for their decisionmaking
process. Moreover, this research would give information to non-government
and government organizations to get their decisions and to improve the women
participation in SME by giving training and development programs for them.
