Abstract:
The paper explored the effect of entrepreneurial innovation on firm resilience
in selected Nigerian hospitality firms using a cross-sectional survey. Twenty
hotels that are registered with the Enugu State Ministry of Culture and Tourism were surveyed with a simple random sampling technique. The
demographic profiles were analyzed using frequency distribution and linear
regression was employed to analyze the formulated hypotheses. The study
found that entrepreneurial innovation dimensions have a positive significant
effect on situation awareness and adaptability. It was concluded that
entrepreneurial innovation measured in terms of service innovation and
marketing innovation enhances the resilience capacity of hospitality firms
through situation awareness and adaptability. The implication of this study is
that entrepreneurs in both hospitality and service-oriented sectors should
embrace innovation in service delivery to their esteemed customers to enhance
their resilience capacity.
