• Gen Y consumers’ brand loyalty: a brand romance perspective 

  Rathnayake, D.T (Emarald Publishing, 2021)

  Purpose – As Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from the brand romance perspective, on brand loyalty of Generation ...
• Enabling vulnerable populations: insights from the experiences of functionally illiterate consumers 

  Jayasundara, S.K; Siriwardana, S; Jayawickrama, W.D.C (Emarald, 2020)

  understanding of their behavioural reactions in different social contexts. To this end, the present study focuses on individuals who become vulnerable owing to their functional illiteracy in an “English”-dominant marketplace. ...
• Antecedents of brand loyalty of sportswear brands among young consumers in sri lanka 

  Jayarathne, P.G.S.A. (The Open University of Sri Lanka, 2019-08)

  The current intense competition in the industry where sportswear products are available is a great challenge to organizations to build long term relationships with their customers. Therefore it is important for the key ...
• Impact of Destination Image and Satisfaction on Word of Mouth Communication of Tourists in Sri Lanka 

  Jayarathne, P.G.S.A. (Scholar Commons, 2018-10-02)

  Word of mouth communication, country image and destination satisfaction have been identified as significant aspects in tourist industry today more than any other time as tourists make reviews on internet based on such ...
• The Impact of Supplier Development Practices of Retailers and Buyer-Supplier Relationship on the Performance of Suppliers in the Clothing Industry in Sri Lanka 

  De Silva, H.L.M.; Jayarathne, P.G.S.A. (2018)

  Attached
• The Effect of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performances An empirical study of Commercial Banking Sector in Sri Lanka 

  Jayarathne, P.G.S.A. (University of Sri Jayewardenepura, 2019)

  Literature reveals that Marketing Culture (MC) and Marketing Effectiveness (ME) contribute for the enhancement of Business Performance (BP) and Technical Efficiency (TE) of any industry. However, existing literature in Sri ...
• Mediating Impact of Fashion Consciousness on the Cosmopolitism and Fashion-Oriented Lifestyle of Young Fashion Consumers in Sri Lanka 

  Jayarathne, P. G. S. A. (2019)

  The importance of knowledge about consumer behaviour in the fashion industry is felt now more than any other time. Fashion oriented lifestyle is identified as a significant aspects of consumer behaviour in the fashion ...
• Measurment sacle for supplier Development, Buyer – Supplier Relationship, and Supplier Performance in the Respective of Supplier of the Asian Countries 

  De Silva, H.L.M.; Jayarathne, P.G.S.A. (2018)

  Enhancing the performance of suppliers through developing their capabilities provides more sustainable platform to sustain the competitive advantagesand manage the supply base in current the global business environment. ...
• Marketing Culture in Service Firms Special Reference to Commercial Banks in Financial Service Sector 

  Warnakulasuriya, B. N. F.; Jayarathne, P.G.S.A. (2018)

  Attached
• Determinants of dividend policy evidence from an emerging and developing market 

  Dewasiri, N. Jayantha; Koralalage, W.B.Y.; Azeez, A.A.; Jayarathne, P.G.S.A.; Kuruppuarachchi, D.; Weerasinghe, V.A. (Emerald Publishing Limited, 2018-09-18)

  Attached
• Cosmopolitan orientation and Fashion Consciousness of Educated Young Consumers of Fashion Related Products in Sri Lanka 

  Jayarathne, P.G. S. A.; Warnakularsooriya, B. N. F. (2016)

  Attached
• Better Performance through Supplier Development Practices in Sri Lankan Clothing Supply Chains 

  De Silva, H.L.M.; Jayarathne, P.G. S. A. (2018)

  The aim of this paper is to explain the impact of implementing supplier development practices by retailers on suppliers’ performance in the Sri Lankan Apparel Industry context. A structured questionnaire is used as the ...
• Green Attitudes and Behavior Gap: Obstruction to Be Green 

  Samarasinghe, Rohini (Serials Publications, 2015)

  Understanding green consumption behavior is critical for any marketer and it is clear that there are many different motives drive for green consumer behavior. However, the higher levels of public awareness of environmental ...
• Emotional Brand Attachment and Brand Loyalty: Empirical Evidences from Sri Lankan Smart Phone Industry 

  Rathnayake, D.T. (University of Kelaniya, Kelaniya, 2015)

  With the advancement of information communication technology, mobile phone has become an essential part of human life. Rapid advancement of technology backed by innovations has driven mobile phone industry to a new era ...
• Memorable Tourism Experiences: Scale Development 

  Chandralal, L.; Valenzuela, F.R. (2015-09)

  This paper presents the findings of a research intended to develop a reliable and valid measurement instrument for memorable tourism experiences from the perspectives of more regular and typical leisure-oriented travellers. ...
• Network Structures in the International Clothing Industry 

  Jayarathne,P.G.S.A.; MacCarthy,B.L. (Springer, 2010-10)

  The structure and operation of supply networks have received considerable attention from both the business community and academic researchers in the last two decades as the pace of globalization has accelerated. Supply ...
• Supply network structures in the international clothing industry: differences across retailer types 

  Jayarathne,P.G.S.A.; MacCarthy,B.L. (Emerald Insight, 2012-10-05)

  Purpose – The study seeks to classify retailer‐driven clothing supply networks to provide new insights on their structure and operation and examine whether or not differences are evident in the types of networks operated ...
• Fast Fashion: Achieving Global Quick '. Response (GQR) in the Internationally Dispersed Clothing Industry 

  Jayarathne,P.G.S.A.; MacCarthy,B.L. (Springer Berlin Heidelberg, 2010-01-08)

  The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept - ...
• Sustainable collaborative supply networks in the international clothing industry: a comparative analysis of two retailers 

  Jayarathne,P.G.S.A.; MacCarthy,B.L. (Taylor and Francis, 2011-11-09)

  Collaborative supply networks in the international clothing industry arc or major economic significance in many countries, particularly in developing economies. The sector has gone through substantial changes in the past ...
• දැනුම සහ පර්යේෂණ: යථානුභුත වාදී ප්‍රවේශයක් සහ අදාල ගැටළු 

  Warnakulasooriya, Newil (2016-04-20)

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