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Identity of Organizations: An Analytical Model

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dc.contributor.author Robertson, Alan
dc.contributor.author Arachchige, B.J.H.
dc.date.accessioned 2017-03-28T04:58:08Z
dc.date.available 2017-03-28T04:58:08Z
dc.date.issued 2015-12
dc.identifier.citation Robertson, A., & Arachchige, B.J.H. (2015). Identity of Organizations: An Analytical Model. The IUP Journal of Brand Management. en_US, si_LK
dc.identifier.issn 0972-9097
dc.identifier.uri http://dr.lib.sjp.ac.lk/handle/123456789/4605
dc.description.abstract Identity is generally regarded as an unstructured and amorphous concept, although intensely discussed in a range of academic disciplines. This study draws together established and relevant ideas and research in order to provide a conceptual model for identity, which can be applied to the organizational environment. Understanding identity in relation to organizations is of growing importance in an increasingly competitive and changing business environment, and for its role in underpinning critical organizational perceptual forms such as reputation, image and brand. The conceptual model incorporates three facets of identity—its core elements, the key components of the organizational context which interrelate with the core, and the factors which mediate these relationships. The model is relevant and useful for researchers and practicing managers through the linkage with relevant managerial issues presented in the form of questions to provide a foundation for analyzing the nature and function of identity within an organization using appropriate methodologies. en_US, si_LK
dc.language.iso en en_US, si_LK
dc.publisher IUP Publications Online en_US, si_LK
dc.title Identity of Organizations: An Analytical Model en_US, si_LK
dc.type Article en_US, si_LK

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