Browsing Marketing Management by Author "MacCarthy,B.L."

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Fast Fashion: Achieving Global Quick '. Response (GQR) in the Internationally Dispersed Clothing Industry

Jayarathne,P.G.S.A.; MacCarthy,B.L. (Springer Berlin Heidelberg, 2010-01-08)

The clothing industry is one of the most mobile industries in the world. Global supply poses significant challenges in ensuring the right volume and mix of products within retail stores. Here we define a new concept - ...
Network Structures in the International Clothing Industry

Jayarathne,P.G.S.A.; MacCarthy,B.L. (Springer, 2010-10)

The structure and operation of supply networks have received considerable attention from both the business community and academic researchers in the last two decades as the pace of globalization has accelerated. Supply ...
Supply network structures in the international clothing industry: differences across retailer types

Jayarathne,P.G.S.A.; MacCarthy,B.L. (Emerald Insight, 2012-10-05)

Purpose – The study seeks to classify retailer‐driven clothing supply networks to provide new insights on their structure and operation and examine whether or not differences are evident in the types of networks operated ...
Sustainable collaborative supply networks in the international clothing industry: a comparative analysis of two retailers

Jayarathne,P.G.S.A.; MacCarthy,B.L. (Taylor and Francis, 2011-11-09)

Collaborative supply networks in the international clothing industry arc or major economic significance in many countries, particularly in developing economies. The sector has gone through substantial changes in the past ...

Browsing Marketing Management by Author "MacCarthy,B.L."

Browsing Marketing Management by Author "MacCarthy,B.L."

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