Browsing Marketing Management by Subject "Business Performances, Commercial Banks, Marketing Culture, Marketing Effectiveness, Technical Efficiency"

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The Effect of Marketing Culture on Marketing Effectiveness, Technical Efficiency and Business Performances An empirical study of Commercial Banking Sector in Sri Lanka

Jayarathne, P.G.S.A. (University of Sri Jayewardenepura, 2019)

Literature reveals that Marketing Culture (MC) and Marketing Effectiveness (ME) contribute for the enhancement of Business Performance (BP) and Technical Efficiency (TE) of any industry. However, existing literature in Sri ...

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