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With the globalization o f businesses and the consequent competitive
pressures, all the companies are trying to deliver customized products
all over the world quickly and on time. This has placed a number o f
demands on the logistics systems. While today world logistic industry is
practicing up to 7PL, within a short span o f time, Sri Lanka is still
grappling with 3PL activities. Therefore, the intention o f this research is
to identify the challengers, barriers / factors hindering the growth o f
3PL market in Sri Lanka to facilitate the growth o f the industry to meet
the world competition. According to the findings, customers are quite
happy about their 3PL providers, but they are not highly satisfied as
well as any high trust to the 3PL providers. Costs, lack o f control, lack o f coordination, lack o f corporation are the main issues respectively that
affect the growth o f 3PL market in Sri Lanka. Inadequate capabilities
are also a one o f the problems. Lack o f control and lack o f coordination
are the significant factors that diminish the satisfaction o f customers
and lack o f control is the only significant factor that diminishes the trust
o f customers. Minimizing lead time between deliveries, adoption o f new
technology, handling no. o f order channels multiplied by the number o f
delivery options and handling overstocks due to online sales, and
adoption o f new technology are considered as the future challengers in
3PL market in Sri Lanka.
