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Gen Y consumers’ brand loyalty: a brand romance perspective

Rathnayake, D.T (Emarald Publishing, 2021)

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Author
- Rathnayake, D.T (1)
Subject
- s Emotional brand attachment, Brand romance, Pleasure, Arousal, Dominance, Attitudinal loyalty, Behavioral loyalty, Generation Y (1)
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Date Issued
- 2021 (1)