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Gen Y consumers’ brand loyalty: a brand romance perspective
Rathnayake, D.T
(
Emarald Publishing
,
2021
)
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Author
Rathnayake, D.T (1)
Subject
s Emotional brand attachment, Brand romance, Pleasure, Arousal, Dominance, Attitudinal loyalty, Behavioral loyalty, Generation Y (1)
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Date Issued
2021 (1)